Laurence Adrian

NYC UX DESIGN

welcome to Free Guerilla by Laurence Altschuler

NHB Gear Website

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Quick Overview

Design and Logo Refresh

nyc alanon.com website

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  • nhb gear website magento
  • nhb gear website product index
  • nhb gear website cart
  • nhb gear website product detail
  • nhb gear website logo design
  • nhb gear website concept 1
  • nhb gear website concept 2

Details

NHB Gear or No Holds Bar Gear is a brick and mortar store whose product line focuses around the sale of Brazilian Jiu Jitsu gear. Digital Marauders was commissioned to develop and design their ecommerce store in Magento, in which my role was to get sign off on a final design. In order to achieve this I conducted client interviews and branding exercises, from which I was able to produce several concept designs and present them to the client. Based on feedback the designs were refined and rendered into a theme. In addition, I provided concepts for a logo refresh using their existing face logo.

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